Ministry of Jobs, Tourism and Innovation

Tourism Industry Programs

As part of the Ministry of Jobs, Tourism and Innovation, Tourism BC's mandate is to support and promote the business of tourism throughout the province. As a destination marketing organization, Tourism BC is structured to develop and deliver programs and services that attract visitors to BC and help ensure that the quality of their vacation experience keeps them coming back for more.

Tourism BC has a number of resources and opportunities available to assist tourism industry operators in growing and developing their businesses. Explore the range of resources available by viewing the following links.

Connecting with Consumers

Through Tourism British Columbia's consumer and industry programs, millions of people from around the world are encouraged to visit British Columbia every year. Here you will find details on many diff ...

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Connecting with Travel Trade

Discover how you can connect an outstanding tourism product with the travel trade for promotion to potential visitors from around the world. Here you will find information about Tourism British Colum ...

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Maximizing the Visitor Experience

The quality of a visitor's vacation experience in BC is critical to the ongoing success of the tourism industry. Learn more about the programs and initiatives created to enhance visitors' experiences ...

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Building & Growing Your Business

Tourism BC works closely with industry partners to promote the growth and development of the tourism industry. In this section you will find programs that provide useful tools for tourism businesses a ...

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Additional Marketing Resources

Additional Marketing Resources...
 

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