Ministry of Jobs, Tourism and Innovation
Tourism Business Essentials Guides
The Tourism Business Essentials guides are free, practical resources for tourism operators to learn more about the tourism industry and about how to build their businesses. When reading these guides, we encourage you to think of each guide as a single ‘chapter’ within the much larger ‘book of tourism’ - and not just as stand-alone publications.
The Fundamentals of a Successful Tourism Business
Topics coming soon include: Fundamentals of
Tourism Research
Marketing and Promotions – The Basics and Beyond...
Topics coming soon include:Tourism Packaging & Product Distribution
Understanding Unique Tourism Markets in BC
The Fundamentals of a Successful Tourism Business
Fundamentals for Tourism Businesses
Fundamentals for Tourism Businesses is designed to help business entrepreneurs and owners better understand the tourism industry in BC, and where their product fits in. Owners and operators are shown how to effectively develop and market a product, and are provided with the tools to help run a successful tourism business. (May, 2011)
Employees
First
Employees First: The Essential Human Resources Guide for Tourism Operators provides you with valuable information on how to attract, retain and develop an effective workforce. Developed in partnership with go2, the guide offers insights on great people practices from leading tourism operators as well as templates that enable you to put this knowledge to work. In today’s challenging labour market, learn how to put employees first and reap the rewards in your tourism business and your bottom line. (May, 2011)
Sustainable Tourism
Sustainable Tourism is a practical guide to making your business more sustainable, efficient, and successful. By understanding and applying the three pillars of sustainability – environmental, social and economical - businesses can realize financial savings and help create stronger businesses and communities.
Marketing and Promotions - The Basics and Beyond...
Ads & Brochures that Sell
Ads & Brochures that Sell focuses on two important business tools - brochures and print ads. Whether you do it yourself or work with a supplier, this guide will help you understand how to create compelling, attractive promotional material, and how to avoid common mistakes along the way. (May, 2011)
Online Marketing
Online Marketing is designed to help small and medium tourism businesses think strategically about their online presence. Technology and the Internet have created a revolution in tourism marketing - using the Internet consumers not only find inspiration and information on potential travel destinations, but also take immediate action by booking online. The guide covers the topics to consider when building an online marketing plan: website strategies, Social Media channels, Search Engine Optimization and Marketing, Online Display Advertising and Email Marketing. Based on the type of business, and the money and time invested in online marketing, this guide will help operators maximize the return on their efforts. (October, 2011)
Online Reputation Management
Online Reputation Management explores the explosive popularity of social networking and how it relates to the tourism industry. Online reputation management is the process of monitoring, reporting and reacting to online feedback and opinions about your business and its products and services. This guide will assist business operators to learn more about actively participating in social networking by engaging travellers and generating content, as well as using consumer feedback to strengthen business and to build loyalty and advocacy. (June, 2011)
Travel Media Relations
Travel Media Relations will help you understand how to maximize your promotional efforts and your tourism business' exposure by effectively using the local and international travel media. Obtaining unpaid media often plays a key role in ensuring success for a (March, 2011)
Understanding Unique Tourism Markets in BC
Sport Tourism
Sport Tourism is designed to help communities and tourism businesses attract, bid on and host sporting events. Through greater understanding of this emerging tourism sector, sport tourism strategies can be developed which will maximize community economic benefits. (May, 2011)
Mountain Bike Tourism
Mountain Bike Tourism is designed to assist and inform communities interested in developing mountain bike trails and promoting them to visitors. The guide highlights relevant “best practices” and resources that can help communities to establish their own unique mountain biking experiences. (May, 2011)
If you require more information, please contact: tourismbusinessessentials@gov.bc.ca
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