Ministry of Jobs, Tourism and Innovation
Connecting With Travel Trade
Discover how you can connect an outstanding tourism product with the travel trade for promotion to potential visitors from around the world. Here you will find information about Tourism BC's consumer and trade initiatives in primary markets, both domestic and international.
Tourism BC partners with key industry representatives on cooperative marketing and education initiatives. Together they deliver a diverse range of travel trade programs in North America and overseas thereby increasing demand for British Columbia as a preferred travel destination.
Travel Trade Programs - North America
North America is B.C.'s most important market in terms of proximity, size and existing level of consumer awareness. Tourism BC programs promote both quick getaways and longer-stay vacations to travel trade and consumers with a focus on increasing visitation year-round.
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WorldHost® Training Services
With over 24 years of expertise in training individuals to deliver a “WOW” customer service experience, WorldHost® Training Services continues the SuperHost® legacy by offering internationally recogni ...
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Tourism Workforce Development
Tourism BC works with a variety of industry partners to address key issues facing human resource development and education in the tourism sector. go2 – The resource for people in tourism go2 is an in ... Learn more about Tourism Workforce Development ...
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