Ministry of Jobs, Tourism and Innovation
As part of the Ministry of Jobs, Tourism and
Innovation, Tourism BC’s mandate is to support and
promote the business of tourism throughout the
province. Tourism BC is structured to develop and
deliver programs and services that attract visitors
to British Columbia
and help ensure that the quality of their vacation
experience keeps them coming back for more.
Tourism BC has a number of resources available to
assist tourism operators, communities and sectors in
growing and developing their businesses. Get started
by viewing the
"Tourism Checklist" and exploring the following
collection of tools and links below.
British Columbia's Tourism IndustryThe province of B.C. has a diverse tourism industry with a variety of stakeholders involved at the provincial, regional and community levels engaged in marketing and development.Learn more about B.C's Tourism Industry... |
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How-to Guides and WorkshopsThis section provides links to the Tourism Business Essentials series of guides that are offered free to tourism stakeholders in B.C. In addition, there are links to WorldHost® Training Services and other resources that you might find valuable in developing your business.Learn more about Guides and Workshops... |
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Tourism Planning ResourcesWhether you are an entrepreneur looking to start a tourism business or a community/sector interested in tourism, this section outlines how to begin planning. |
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Developing a Tourism PlanIf you are a community or sector association this section can assist you with the steps involved in creating a strategic, research-based, consumer-centric tourism plan. |
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Implementing Your Tourism PlanOnce a tourism plan is in place, implementing the strategies and tactics is the next step. This section offers insights into funding options, branding, sustainability practises, and marketing program information for businesses, communities and sectors. Learn more about Implementing Your Tourism Plan ... |
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Monitoring and EvaluationMeasuring the impact of your marketing
efforts provides you with a baseline for
future comparisons and provides a continuing
measure of progress. |
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