Tourism Research - Ministry of Jobs, Tourism and Innovation

Research

Tourism British Columbia's Research, Planning and Evaluation team conducts research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects. The information provided in the Research section will be updated on a regular basis and should prove helpful in examining tourism patterns.

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The Research, Planning and Evaluation team conducts research on various aspects of the tourism industry, providing the industry with information to enhance the effectiveness of future marketing activities ...

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Industry Performance

This section provides various tourism indicators for Canada, British Columbia, the six regions of British Columbia, and some city level information.  The statistics within these publications can be us ...

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Research By Region

Various research publications and reports that can be attributed to one of British Columbia’s six regions can be found by clicking on one of the regions below.

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Research By Market

Research publications and reports relevant to one of British Columbia’s major global markets can be found on the pages below.

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Research By Activity

Research reports and publications relevant to various visitor activities in British Columbia or Canada can be found by clicking on one of the categories below.

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Travel Motivations (TAMS)

The 2006 Travel Activities and Motivations Survey (TAMS) was a comprehensive survey of North American households designed to examine the travel habits, activities and behaviours of Canadians and Ameri ...

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Resources for Researchers

This section provides various resources for researchers including research methodologies, how-to-guides, research links, and a glossary.

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