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The publications in this web site are in PDF format and require Adobe Acrobat Reader. Click on the icon to download and install the software.

Tourism Research - Ministry of Jobs, Tourism and Innovation

Research by Activity - Land-based

Various research reports and publications relevant to land-based activity can be found below.

Sector Profiles

The Sector Profiles provide an overview on the size of the tourism sector. They include both a demographic profile and travel characteristics of travellers who participated in the land based activities (information sources used include: Travel Activities & Motivation Survey and/or the International Traveller Survey). They also contain information about other activities these travellers participated in while on overnight trips, plus information on other destinations (besides BC) these travellers have been to in the past. Towards the end of each profile, you will find information on the economic impact of the sector, and an update on any emerging trends associated with the sector. They're approximately eight pages in length each and are compiled using various information sources.

Date refers to the publishing date.

Published Activity Reports

Research, Planning and Evaluation, Tourism British Columbia has been involved with the following sector/activity research reports.

Okanagan Valley Consumer Wine Research 2008

In 2008, the Okanagan Valley Consumer Wine Research was conducted by Research, Planning and Evaluation, Tourism British Columbia in partnership with Thompson Okanagan Tourism Association, and participating wineries in the Okanagan Valley.

This study was undertaken to determine the specific attributes and appeals of the Okanagan Valley wine tourism product and to provide data on the characteristics of wine travellers who frequent the region's wineries in terms of traveller and trip characteristics. Travellers were interviewed at seven area wineries.

Columbia Valley Consumer Golf Research 2008

In 2008, the Columbia Valley Consumer Golf Research was conducted by Research, Planning and Evaluation, Tourism British Columbia in partnership with Kootenay Tourism Association, and the Columbia Valley Golf Association.

This study was undertaken to determine the specific attributes and appeals of the Columbia Valley golf courses and to provide data on the characteristics of golfers who play at the area's courses in terms of traveller and trip characteristics. Golfers were interviewed at eight golf courses.

BC Nordic Ski Facility Client Survey (2007-2008)

In the winter of 2007/08, the BC Nordic Ski Facility Client Survey (2007-2008) was conducted by Research, Planning and Evaluation, Tourism British Columbia in partnership with the British Columbia Nordic Marketing Society (BCNMS), and various British Columbia nordic ski facilities.

The project was initiated through Tourism British Columbia's Experiences BC program. This report includes information on total trip characteristics such as: trip purpose, planning, duration, length of stay in BC, destination decision-making, primary destination, type of accommodation used, other activities, expenditures, likelihood of returning and travel party demographics.

It also includes information specific to the nordic portion of the ski trip including: motivation for ski trip, amount of time spent skiing on trip, type of nordic skiing participated in, previous ski trip frequency and experience, info sources used when planning ski trip, reasons for picking-up skiing, importance and satisfaction with services at ski facility and likelihood of future skiing in BC.

BC Short-Haul Golf Market Study: Vancouver, Calgary & Edmonton

In 2008, Tourism British Columbia, in partnership with Tourism Kamloops, produced the BC Short-Haul Golf Market Study: Vancouver, Calgary & Edmonton report examining short-haul golf tourists' travel behaviour and their British Columbia golf destination awareness and imagery. Telephone interviews were conducted with 250 golf tourists from Vancouver, Edmonton and Calgary.

Characteristics and Economic Impacts of Commercial Nature-Based Tourism

Research, Planning and Evaluation on behalf of the Wilderness Tourism Association initiated a project to study the economic impacts of commercial nature-based tourism in the spring of 2002. The Characteristics of Commercial Nature-Based Tourism Report describes the characteristics including the constraints to growth and the overview of economic impacts of commercial nature-based tourism sector. The second report, Economic Impacts of Commercial Nature-Based Tourism Report, outlines the economic impacts of the sector in more detail.