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Tourism Research - Ministry of Jobs, Tourism and Innovation

Research by Region - Kootenay Rockies

In this section you will find publications and reports relating to the Kootenay Rockies region.

Regional Profile

Koonenay Rockies

The Kootenay Rockies Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data as well as historical trend data are presented including visitor volume, accommodation and transportation indicators, and information about regional tourism products.

Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs.  The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Tourism British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

Regional Reports

Columbia Valley Consumer Golf Research 2008

The Columbia Valley Golf Research 2008 was undertaken in partnership with Tourism British Columbia, Kootenay Rockies Tourism Association, and the Columbia Valley Golf Association to determine the specific attributes and appeals of the Columbia Valley golf courses and to provide data on the characteristics of golfers who play at the area's courses in terms of traveller and trip characteristics. Golfers were interviewed at eight golf courses.

 

2007 Fort Steele Heritage Town Visitor Study

The 2007 Fort Steele Heritage Town Visitor Study was undertaken in 2007 to provide data on the characteristics of travellers to Fort Steele Heritage Town and the East Kootenay region. Over 1,300 travellers were interviewed at three sites in the East Kootenay regions. This report summarizes traveller demographics, trip characteristics, activity preferences, and travel experiences at Fort Steele Heritage Town as well as throughout the East Kootenay region and BC.