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Tourism Research - Ministry of Jobs, Tourism and Innovation

Research by Region - All Value of the Visitor Centre Reports

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs. The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Tourism British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

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