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Highlights

The publications in this web site are in PDF format and require Adobe Acrobat Reader. Click on the icon to download and install the software.

Tourism Research - Ministry of Jobs, Tourism and Innovation

Research by Region - Vancouver, Coast & Mountains

In this section you will find publications and reports relating to the Vancouver, Coast & Mountains region.

Vancouver Coast and Mountains

Regional Profile

The Vancouver, Coast & Mountains Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data as well as historical trend data are presented including visitor volume, accommodation and transportation indicators, and information about regional tourism products.

Vancouver Coast and Mountains Regional Profile 2009 [pdf]

Vancouver Coast and Mountains Regional Profile 2008 [pdf]

Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs.  The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Tourism British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

Regional Reports

2008 Hope and Fraser Canyon

The 2008 Hope and Fraser Canyon Visitor Study was undertaken in the summer of 2008 to provide information on the characteristics of travellers to the Hope and Fraser Canyon regions and to support Tourism British Columbia's Community Tourism Foundations® tourism plan development for the Hope and Fraser Canyon areas. This report contains analysis from the 1,100+ travellers who were interviewed at one of the following four locations: the Hope Visitor Centre, Coquihalla Canyon Provincial Park, Yale Historic Site and Museum or Hell’s Gate Airtram.  In addition to other analysis, the report summarizes demographics, trip characteristics and trip expenditures of travellers who were in the Hope and Fraser Canyon area between June and August 2008.

2007 Sunshine Coast Visitor Study

The 2007 Sunshine Coast Visitor Study was undertaken in the summer of 2007 to provide information on the characteristics of travellers to the Sunshine Coast and to support Tourism British Columbia's Community Tourism Foundations® tourism plan development for the Sunshine Coast area. Nearly 1,300 travellers were interviewed at the Westview and Langdale BC Ferries terminals on the Sunshine Coast. This report estimates the number of travellers and the expenditures of travellers exiting the Sunshine Coast by the Westview or Langdale BC Ferries terminals between June and August 2007 and also summarizes traveller demographics and trip characteristics.