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The publications in this web site are in PDF format and require Adobe Acrobat Reader. Click on the icon to download and install the software.

Tourism Research - Ministry of Jobs, Tourism and Innovation

Research by Region - Vancouver Island

In this section you will find publications and reports relating to Vancouver Island region.

Regional Profile

The Vancouver Island Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data as well as historical trend data are presented including visitor volume, accommodation and transportation indicators, and information about regional tourism products.

Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs.  The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Tourism British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.