Tourism Research - Ministry of Jobs, Tourism and Innovation
Travel Motivations - Canadian Travel Motivations
The Travel Activities and Motivation Survey (TAMS) provides information on travellers from Canadian urban markets, including their recent destination activity preferences (types of activities engaged in on recent overnight trips). Destination choices and activity preferences are not linked in TAMS. Instead, the survey provides independent information on where people go on trips and what they do when they
Travel Activities and Motivations of Canadian Residents: An Overview is based on a survey of Canadian and U.S. travellers conducted between January and June 2006. This report deals only with the travel patterns and attitudes of Canadians.
Canadian TAMS Overview Report [pdf]
Travel Activities and Motivations
of Canadian Residents: Resident Profile
profiles out-of-province Canadian who visited
British Columbia while on a trip and compares them
with other Canadian Pleasure Travellers (i.e., those
who took at least one pleasure trip or vacation in
the last two years)
Canadian Travellers to British Columbia Report [pdf]
Canadian TAMS: Sector Specific Reports
These reports are representative of Canadian travellers who have participated in specific activities while on at least one overnight trip in the last 2 years.Learn more about Canadian TAMS: Sector Specific Reports ...
Canadian TAMS: Visitors to B.C.
These reports are representative of Canadian travellers who have participated in specific activities while on at least one overnight trip and also have visited British Columbia in the last 2 years.
Top