Tourism Research - Ministry of Jobs, Tourism and Innovation
Travel Motivations - U.S. Travel Motivations
The Travel Activities and Motivation Survey
(TAMS) provides information on travellers from
North American urban markets, including their
recent trip recent destination activity
preferences (types of activities engaged in on
recent overnight trips). Destination choices and
activity preferences are not linked in TAMS.
Instead, the survey provides independent
information on where people go on trips and what
they do when they travel.
The U.S. survey consisted of a mailback survey
only, as it used an existing mail panel. The
response rate of panel members was 71.3%.
Travel Activities and Motivations of U.S. Residents: An Overview is based on a survey of Canadian and American travellers conducted between January and June 2006. This report deals only with the travel patterns and
U.S. TAMS Overview Report [pdf]
U.S. Travellers to British Columbia Report profiles Americans who took a trip to British Columbia in the past two years and compares them with other U.S. Pleasure Travellers (i.e. took at least one pleasure trip in the lastU.S. Travellers to British Columbia Report [pdf]
U.S. TAMS: Sector Specific Reports
These reports are representative of U.S. travellers who have participated in specific activities while on at least one overnight trip in the last 2 years.Learn more about U.S. TAMS: Sector Specific Reports ...
U.S. TAMS: Visitors to B.C. Report by Sector
These reports are representative of U.S. travellers who have participated in specific activities while on at least one overnight trip and also have visited British Columbia in the last 2 years.Learn more about U.S. TAMS: Visitors to BC Reports by Sector ...
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