Resources

Highlights

Ministry of Jobs, Tourism and Innovation

Tourism Strategy and Policy

The Ministry works closely with the tourism sector and other government agencies to stimulate economic growth in the tourism industry in British Columbia, and is engaged in initiatives to ensure B.C. remains competitive in an ever-changing world of travel and leisure. The Ministry is committed to enhancing B.C.’s competitive position, jobs and economic certainty, by ensuring a positive business climate in which government programs and policies are conducive to supporting growth.

Tourism is a complex industry that is affected by legislation, policies, investments and practices by federal, provincial and local governments. Therefore, the Ministry works collaboratively across government to raise awareness on how to maximize the value of tourism while raising the profile of the sector as a key driver in growing a highly productive B.C. economy.

To ensure the interests of the tourism industry are considered, the Ministry is working with other levels and areas of government on key policy areas such as improved air access, border crossings, signage, and land decisions and processes, in order to identify and reduce regulatory barriers that inhibit tourism business growth.

2012-2016 Tourism Strategy

On October 25, 2011, Premier Christy Clark introduced a new strategy for the tourism sector called Gaining the Edge as part of Canada Starts Here: The BC Jobs Plan.  This five-year plan maps out key areas of focus that will help tourism fulfill its true potential, stimulating sector growth with increasing visitation, revenue and employment.
The Gaining the Edge tourism strategy can be found here.

 

Intergovernmental Relations

B.C. engages with local and regional governments, other provinces, the Government of Canada and international organizations to address policies and ensure they are conducive to tourism growth.		  

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Strategy & Development

Focused on the sustainable development of the tourism sector, the Ministry identifies and addresses priority economic development opportunities in key tourism product sectors.
  

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Policy & Legislation

Working on projects of key strategic importance to the tourism industry and government, the Ministry works to coordinate, influence and review government policies. The Ministry provides advice and analysis on policy and legislation to reduce and mitigate barriers to industry growth.
  

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Resources & Reports

Publications and reports on past tourism development initiatives can be found through the quick links to the right. Additional resources and how-to manuals for tourism operators, communities and sectors can be found at Industry Resources
  

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